Communication Accelerators
Effective communication strategy is critical for success in any business. It takes highly effective impactful communication strategy to generate sales leads and convert those leads into customers. It takes highly effective impactful communication strategy to turn customers into regular clients and ultimately ambassadors for your brand. We all understand the importance of marketing in franchising and are willing to invest in it, but have you also considered the importance of communication strategy with your franchisees?
The Ultimate Franchising Success Formula identified that collaborative communication strategy that is aligned with the right cultural conditions is a critical success factor for franchise systems. The problem is that it’s just so dammed hard and time consuming to get right! Collaborative communication is more costly than autonomous communication in terms of time, effort, and money. However, there are ways that communication can be handled more efficiently.
Use communication accelerators to automate communication journeys so that you free up time to focus on quality, collaborative communication, with your prospects, customers and franchisees.
Many franchise systems have worked with these or similar communication accelerators and found them to be incredibly effective automated marketing solutions. However, the most successful franchise systems have extended marketing communication to include automated communication journeys for their franchisees, freeing up time to focus on quality, collaborative communication.
BRAND PLATFORM
Make Communication Assets Available to Franchisees 24/7
Brand compliant marketing materials, merchandise, uniforms and brand assets available for download or purchase online.
​
“The Brand Platform has streamlined our ordering process and saved our franchisees time in manually requesting collateral and sourcing quotations” Anna Filippova, Marketing Manager, Megasealed Australia
​
AUTOMATED COMMUNICATION JOURNEY
Smart Hands Off Communication Using Multiple Touchpoints
Deliver relevant, personalised communication using a multitude of touchpoints including videos, quizzes, SMS, email, social media.
​
“This product allowed me to have a complete hands-off approach and would recommend it to any brand looking to automate their campaigns” Kory C, Production Manager, MSP Photography
​
CAMPAIGNS ON TRACK
Give Franchisees Templated Email Campaigns for Local Area Marketing
Create engaging personalised email campaigns and messaging in real-time with email campaign automation.
“Personalised emails are sent to our target market, our statistics are above industry average, and we get in many new sales leads” E Von Kalckstein, Megasealed Franchisee
​
Franchisees can choose a campaign from your online library, customise it with different products and services, edit their pricing and descriptions to suit their local needs without needing to update any artwork.
DOCUMENT BUILDER
Create Customised Professional Looking Documents in Minutes
Templated on demand document building using standardised elements that are housed in your document asset library.
“Customers have achieved an 85% productivity improvement” Worldwide… more than just print
Digital Review Accelerator
Combining Business Review Driver and NPS Accelerator
Leveraging marketing automation to increase digital business reviews whilst simultaneously gaining insights to improve customer experiences and increase loyalty.
​
“The Brand Platform has streamlined our ordering process and saved our franchisees time in manually requesting collateral and sourcing quotations” Anna Filippova, Marketing Manager, Megasealed Australia
​
NET PROMOTER SCORE ACCELERATOR
Increase Your Net Promoter Score and Elevate Your Business Reputation
Net Promoter Score (NPS) is a globally recognised customer satisfaction metric that measures the customer experience and provide insights into customer loyalty.
“57% of customers spend more with brands they are loyal to.” Reichheld and Schefter (2000)
​
NPS Accelerator is fully automated with scheduling flexibility and will seamlessly integrate with your database
​