Beyond the Counter:
Proactive Selling Skills for Franchisees
CFE - 88 Points
Members $95 | Non Members $145
In today’s competitive market, the ability to proactively engage with potential customers, understand their needs, and present compelling solutions is paramount. This course is designed for existing franchisees eager to elevate their sales game, convert more leads, and forge lasting relationships with their clients.
Who Should Participate?
Franchisee partners or franchisor executives who need to support franchisee partners with proactive sales activity and/or improve their own proactive selling skills.
Why Participate?
Participating in this interactive virtual workshop will equip you with the essential tools and strategies to excel in proactive selling—a critical skill in today’s competitive market. By mastering techniques to engage potential customers, convert leads, and build lasting relationships, you'll elevate your sales performance and drive growth within your franchise business. This course offers a unique opportunity to transform your approach to sales, ensuring that every customer interaction becomes a stepping stone toward greater business success.
How Is It Delivered?
This live interactive webinar is facilitated in four, 40 minute biweekly virtual sessions with preparation activities before each session to incorporate action and accountability.
What Will I Learn?
Through a mix of interactive activities, practical exercises, and expert insights, participants will embark on a comprehensive learning journey to improve:
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Lead Conversion: Unlock the secrets to effectively converting inquiries into sales, employing strategies that move beyond traditional reactive tactics to proactive engagement.
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Confidence in Prospecting: Learn techniques to approach potential customers with confidence and poise, ensuring every interaction is an opportunity to showcase the value of your products and services.
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Maximising Client Value: Discover how to identify and maximise opportunities within your existing client base, driving sales growth from within.
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Retention Strategies: Equip yourself with the tools for building long-lasting customer relationships, turning one-time buyers into loyal clients through personalised engagement and outstanding service.
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Uncovering Hidden Needs: Develop the skills to listen deeply and identify the unspoken needs of your customers, enabling you to tailor your offerings for maximum impact.
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Preventing and Handling Objections: Gain insights into the most effective ways to anticipate, prevent, and manage objections, turning potential roadblocks into opportunities for re-engagement.
'Beyond the Counter' is more than just a sales training program; it's a commitment to excellence in customer engagement and business growth. By the end of this workshop, participants will not only walk away with actionable skills to immediately implement in their franchise business but also a mindset shift towards proactive selling—a key differentiator in today’s market.
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Elevate your franchise business with the power of proactive selling. Join us at 'Beyond the Counter: Proactive Selling Skills for Franchisees' and transform your approach to ‘proactive communication’, one customer at a time."
Dates & Times:
Dates: TBA Tuesdays and Thursdays
Time: 12:00pm to 12:40pm EST
Who Leads The Program?
Jan Timms is a successful businesswoman and well-known franchising expert with extensive practical experience in sales, marketing, and learning and development.
Jan is a well-known figure in the franchise sector, holding a PhD in franchising success factors, a Master of Management, a Graduate Diploma in Learning and Development (L&D), a Diploma of Marketing, and a Diploma of Franchising.
Jan's dedication to the franchise community extends beyond her research and publications. Jan is an expert in the development of systems and processes that are supported by evidence for the purpose of achieving success in franchising.​
​Testimonials:
Andrew Bryant,
Network Strategy Manager,
Bridgestone Australia Ltd
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“The Franchising Success Formula” program hit the mark. This should be on the list of essential programs for all Franchisors, particularly those starting out, seeking to improve, and/or wanting a deeper understanding of the formula to apply if success is the desired outcome.”
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Rob Dallimore
Managing Director
Worldwide… more than just print
“After implementing this program our franchise partners increased revenue by 25% in the subsequent six month period. This resulted in thousands of dollars in additional revenue for us.”
John Post
L&D Manager
Kwik Kopy
“Participation in our franchisee performance groups improved and our franchisees became more engaged. We went from 37% participation to over 80%, and the participating franchisees outperform those not involved by a mile.”
Nick Hughes, Australian Partner, Franchise Peer Performance Groups
"I was fortunate to be able to read a copy of Jan's book in late 2022. It's an insightful, clearly structured and valuable tool for any aspiring or existing franchisor to put to use.
The more I read, the more I knew I wanted the opportunity to speak with Jan, do an interview and share that more broadly within my network. In our discussion, Jan clearly articulated key learnings from her research and some targeted insights that are laid out in her book for franchisors.
For those folks who were listening and gave me feedback later, the concepts and actions required (actually that are maybe demanded!) by the Silent Killers of Franchising Jan has identified are clear!
Great reading and great to listen to Jan's wisdom."