Mastering Culture & Communication: Building Trust & Collaboration
CFE - 245 Points
The way you communicate creates the gravitational attraction that holds your franchise system together and you need the right cultural conditions to exist to communicate effectively. Many identified barriers to franchisee partner engagement, buy in and action from franchisor programs and change initiatives are associated with aspects of culture and communication.
Join this masterclass and discover how to implement strategies to build trust, collaboration, mutual supportiveness and relationship commitment within your network.
Who Should Participate?
Franchisor executives from established or emerging franchise systems interested in creating a healthier culture and improving communication will benefit greatly from participating in this program. This includes senior leaders, heads of departments, field support teams and members of the learning & development and marketing teams.
Why Participate?
Participating in Mastering Culture & Communication: Building Trust & Collaboration, equips you with the tools and strategies needed to foster a culture of trust, collaboration, and mutual supportiveness within your franchise system. Effective communication is the glue that holds your network together, and this masterclass helps you create the right cultural conditions to enhance engagement and drive successful outcomes. By addressing the barriers to franchisee partner buy-in and action, you’ll learn how to build stronger relationships and implement a communication strategy that accelerates success across your entire network.
How Is It Delivered?
The program has been developed to provide an action based blended learning experience incorporating reading materials, eLearning sessions, interactive group coaching sessions, personal workbook activities, action planning and one to one mentoring to support implementation and accountability.
What Will I Learn?
In Mastering Culture & Communication: Building Trust & Collaboration, we will work on creating optimal conditions for effective communication strategy by exploring the way your franchise system is structured and how to cultivate a healthy culture that incorporates trust, collaboration, mutual supportiveness and relationship commitment. We will learn how to seek win-win above win-lose to reflect the interdependent nature of franchising and we will develop an appropriate communication strategy to match the conditions created.
Communication accelerators will also be considered to automate communication journeys and free up resources for rich, effective communication methods.
Who Leads The Program?
Jan Timms is a successful businesswoman and well-known franchising expert with extensive practical experience in sales, marketing, and learning and development.
Jan is a well-known figure in the franchise sector, holding a PhD in franchising success factors, a Master of Management, a Graduate Diploma in Learning and Development (L&D), a Diploma of Marketing, and a Diploma of Franchising.
Jan's dedication to the franchise community extends beyond her research and publications. Jan is an expert in the development of systems and processes that are supported by evidence for the purpose of achieving success in franchising.​
Investment?
$375 (FCA members), $475 (non-members)
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10% discount applies if you enrol more than one person from your franchise system. In fact, this is much encouraged to fully benefit from the program as it is good to have several people working together on the change initiatives.
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Testimonials:
Andrew Bryant,
Network Strategy Manager,
Bridgestone Australia Ltd
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“The Franchising Success Formula” program hit the mark. This should be on the list of essential programs for all Franchisors, particularly those starting out, seeking to improve, and/or wanting a deeper understanding of the formula to apply if success is the desired outcome.”
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Rob Dallimore
Managing Director
Worldwide… more than just print
“After implementing this program our franchise partners increased revenue by 25% in the subsequent six month period. This resulted in thousands of dollars in additional revenue for us.”
John Post
L&D Manager
Kwik Kopy
“Participation in our franchisee performance groups improved and our franchisees became more engaged. We went from 37% participation to over 80%, and the participating franchisees outperform those not involved by a mile.”
Nick Hughes, Australian Partner, Franchise Peer Performance Groups
"I was fortunate to be able to read a copy of Jan's book in late 2022. It's an insightful, clearly structured and valuable tool for any aspiring or existing franchisor to put to use.
The more I read, the more I knew I wanted the opportunity to speak with Jan, do an interview and share that more broadly within my network. In our discussion, Jan clearly articulated key learnings from her research and some targeted insights that are laid out in her book for franchisors.
For those folks who were listening and gave me feedback later, the concepts and actions required (actually that are maybe demanded!) by the Silent Killers of Franchising Jan has identified are clear!
Great reading and great to listen to Jan's wisdom."